Tips for Corporate Video Production
Because no one wants to watch another talking head...
Corporate videos need to communicate your brand identity, your unique products and services, and the essence of your company. That's a hefty task.
So, how do you create a video that can tackle such responsibility?
1. Hire professionals
It sounds quite obvious, but it can't go unmentioned. When you hire a professional video production company, you're gaining access to an invaluable asset. A company with experienced professionals give you access to a creative script, top-notch equipment, superb editing, and anything else you might need, whether it be in pre, post, or on set.
2. Know your audience
Knowing your audience is of utmost importance, and catering to said audience should be your number one concern. Your corporate video must reflect your brand truthfully, while also making that brand / product / service appealing to its audience.
3. Craft a specific message
Your video needs to be specific. Define the purpose of your video.
There's a lot to cover, and you have to pick and choose what's most important to convey to potential customers. Judge the clarity of your message by explaining your vision to multiple people, especially people who are outside of your industry.
4. Make an emotional connection
Consumers are emotional decision makers. Purchases are based on how the audience connects to your product. Consumers are looking for more than a list off of your ingredients. Corporate video production should be able to appeal to the emotions of the target audience.
5. Show off your goods
Your audience wants to see your product in action. They don't want to hear about it, they want to see what it can do. After all, seeing is believing. So, show off your goods. Make it look enticing.
6. Personality
Keep it human. Keep it real.
Companies tend to place so much emphasis on informing their audience that they forget to convey their personality. Communicating your brand’s personality is equally as important as showcasing your product. Consumers want to feel like they can relate to your brand, and they want some transparency about the brand they are interacting with.
7. Video promotion
Video production ends when a video is handed over to a client. However, content creation goes much further. Marketing must take over the distribution phase. Your corporate video should make an appearance on your website, YouTube channel, email newsletter, PR outlets, wherever you can put it.
You should use analytics to measure the performance of your video. Corporate video production is an important tool for every company to increase its brand awareness.
To make sure that it is effective and efficient, use these tips.
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